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Vital Life Appoints New Sales Director

Vital Life Appoints New Sales Director

We are delighted to announce that we are going to be strengthening our senior leadership team with the appointment of our new Sales Director. 

Consumable sales expert Andrew Knight will take the reins, with a focus on development of sales strategies, seeking new market opportunities and continuing to generate growth for the company.

Andy has substantial FMCG experience across the UK and European grocery and wholesale channels, having delivered impressive sales strategies for large blue-chip companies such as Phillip Morris, RJ Reynolds, Golden Wonder, Baxters Food Group, GSK and Typhoo Tea.  

Bringing over 25 years of sales strategy expertise to Vital Life, Andy has used his skills to execute tactical and strategic initiatives to deliver growth across multiple brands. He has also managed 3rd party sales, covering convenience and wholesale.

Andrew Knight said: “I’m thrilled to be joining Vital Life at such an exciting time in the brand’s development. The key focus for me will be delivering new sales strategies to accelerate growth across all channels, driving Vital Life even further.”

Saimina Adam, Managing Director at Vital Life said: "Andrew is an excellent addition to our growing team, his extensive experience across the FMCG sector and his ambition for driving new initiatives will help to accelerate our expansion across the UK.

“We’re thrilled to welcome such a passionate, accomplished individual to the team and can’t wait to see how his contributions benefit the business.”


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